Wednesday, December 4, 2013
Tuesday, November 19, 2013
Wednesday, September 25, 2013
Street Marketing- Business Card Tag Game Sao Paulo
Today, we want to share a street marketing operation that we did in Sao Paulo for our social enterprise www.mysocialtranslation.com an experience that we want to continue in other cities in the world!
What is a Tag game?
Tag is
a playground game that involves one or more players chasing other
players in an attempt to "tag" or touch them, (usually with their
hand). There are many variations; most forms have no teams, scores, or
equipment.
In this case, we placed questions on our business cards asking for the translation of words in French, English and Spanish into Portuguese and inviting people to send us an email with the answer in exchange for one hour of our service for free.
We ended each invitation with this question: " Why not ask someone else?" allowing the player to 'tag' another person.
Check out the video!
In this case, we placed questions on our business cards asking for the translation of words in French, English and Spanish into Portuguese and inviting people to send us an email with the answer in exchange for one hour of our service for free.
We ended each invitation with this question: " Why not ask someone else?" allowing the player to 'tag' another person.
Check out the video!
Monday, September 23, 2013
A little poem goes a long way
A
unique way to get your message across by sharing a bit of culture with a human
touch.
Allow technology and old-fashion poetry to
meet and get your audience involved! Many people give away flyers while doing
street marketing for their businesses, projects or cause; while many rushing
pedestrians receive these information, take a quick glance at the publicity and
move on. Truth is, when doing street marketing; you have to stand out, allowing
your message to stay in the customers mind. We did a little ‘street-marketing
experiment ’ in Sao Paulo and this is what we learned:
1.
Make sure you have a direct and unique message for the
costumer:
Aside from your marketing
message, you should add a personal touch to your flyers, like a direct
question, a greeting or even a hand-written poem.
2.
Get your target involved:
We wrote poems and quotes in different languages on the back of our flyers, and
we added a sticker inviting the reader to visit our Facebook page and write a poem
or quote they liked, in exchange for one hour of our service. This is when
technology and a little old-fashion poetry met and this is when we realized
that getting people involved and inspired is far better than just trying to
sell an idea.
3.
Be creative: We live in a
world full of information, technology and innovation. As a business, trying to
stand out from the crowd is the main objective. Use your creativity to reach
out to the public in a different way. In our case, our personalized messages
gave a lot of smiles and a little break from the hectic Sao Paulo life, and we
realized that yes, a little poetry goes a long way!
Tuesday, September 17, 2013
Que tal agendarmos uma aula teste gratuita?
Nós somos especializados na área de ensino de idiomas e em traduções, inclusive jurídicas.
Nossa empresa oferece cursos de idiomas personalizados individual e em grupo, ajustado à necessidade do perfil de cada cliente, sendo que a nossa equipe é formada por profissionais qualificados em Universidades no Brasil, Canada e na França.
Saiba mais : http://eepurl.com/FndgP
Monday, September 9, 2013
Curso de inglês, francês e espanhol online.
English, French and Spanish online classes.
Sign up for a free class at info@mysocialtranslation.com
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