A
unique way to get your message across by sharing a bit of culture with a human
touch.
Allow technology and old-fashion poetry to
meet and get your audience involved! Many people give away flyers while doing
street marketing for their businesses, projects or cause; while many rushing
pedestrians receive these information, take a quick glance at the publicity and
move on. Truth is, when doing street marketing; you have to stand out, allowing
your message to stay in the customers mind. We did a little ‘street-marketing
experiment ’ in Sao Paulo and this is what we learned:
1.
Make sure you have a direct and unique message for the
costumer:
Aside from your marketing
message, you should add a personal touch to your flyers, like a direct
question, a greeting or even a hand-written poem.
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2.
Get your target involved:
We wrote poems and quotes in different languages on the back of our flyers, and
we added a sticker inviting the reader to visit our Facebook page and write a poem
or quote they liked, in exchange for one hour of our service. This is when
technology and a little old-fashion poetry met and this is when we realized
that getting people involved and inspired is far better than just trying to
sell an idea.
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3.
Be creative: We live in a
world full of information, technology and innovation. As a business, trying to
stand out from the crowd is the main objective. Use your creativity to reach
out to the public in a different way. In our case, our personalized messages
gave a lot of smiles and a little break from the hectic Sao Paulo life, and we
realized that yes, a little poetry goes a long way!
